According to the World Health Organization, 200 million girls and women alive today have undergone female genital mutilation (FGM).
Over in Egypt, the figures are alarmingly high: some 87 percent of married women between the ages of 15 and 49 have suffered FGM.
The practice can of course lead to long-term physical and psychological consequences.
So in cooperation with The National council for women, The National Council of Childhood and motherhood, and The UNICEF, we have launched a TVC.
To introduce the new amendments to the Egyptian law, which permits more effective protection for victims against these practices, and the Raise public awareness of children's and women's rights.