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According to the World Health Organization, 200 million girls and women alive today have undergone female genital mutilation (FGM).
Over in Egypt, the figures are alarmingly high: some 87 percent of married women between the ages of 15 and 49 have suffered FGM.
The practice can of course lead to long-term physical and psychological consequences.
So in cooperation with The National council for women, The National Council of Childhood and motherhood, and The UNICEF, we have launched a TVC.
To introduce the new amendments to the Egyptian law, which permits more effective protection for victims against these practices, and the Raise public awareness of children's and women's rights.
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Agency:
Bee Media Group
Script:
Bee Media Group
Voice over:
Salwa Mohamed Ali
Producer:
Zeina Eissa
Art-Director:
Karim Salah Eldin
Storyboard and illustration:
Abdelhamid Zainhoum
Animation, Scene Development and compositing:
karim salah El-Din
Post Production:
Ahmed Ali
Ahmed Ali
Directed by:
Karim Salah El-Din
![](https://cdn.myportfolio.com/4d0e7a6e2ca8a33d70ef9d8fd2ba9954/b42bc178-7931-4a83-a7be-56ee37387c68_rw_600.gif?h=72c7f91b4d5267695b3893e81eb64032)